Home General What makes it a smart move for businesses to use verified SMS for customer communication?

What makes it a smart move for businesses to use verified SMS for customer communication?

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Major brands send millions of SMS every year to communicate with their target audience. But at times it becomes difficult for the customers to trust those messages. This is where Verified SMS comes in. Such SMS Solution for Business lets the receiver know that a text message is authentic. It allows brands to add their business logo and verification badge when sending an SMS, and also provides customers with the opportunity to preview any links they may have added. This automatically makes the messages more reliable and safe in the eyes of the customers.

Technically, Verified SMSs are just like standard SMS messages and have 160 characters. However, unlike a typical SMS, their sender validation is carried out by a trusted third-party, ideally Goggle. Hence, the receivers read the SMS with a special dialogue that shows the logo of the company, along with a few important details. In the contemporary environment where customers are bombarded constantly with spam messages, sender verification can prove to be a great help to distinguish legitimate business SMS messages from frauds and scams.

The key advantage of using verified SMS is that it aids in building trust with the customers. As they will see your brand logo and get to preview any URLs embedded within the text, recipients can easily ensure that your messages can be trusted by them. Details of SMS gateway service with whose help your company can send verified texts can be found on the web.

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